Message From The Founder

Hi there,

Thank you for taking the time for taking a look at my company in regards to the detailing services I offer. You probably noticed by visiting other companies and you always see that many say they are the best of everything and how they guarantee this, warranty that, etc... and we are no different in that respect, but I saved everything for the end here.

I wanted to use these few paragraphs to really tell you "About Us"; and share my story.

My name is Lorenzo Escobal, and I am the founder of Inception Automotive Detailing. While I have been detailing cars since I was 15 years old, I officially registered and licensed Inception Automotive Detailing when I turned 18. I moved to Canada from the Philippines in 2002 with my family to have a better future.

Lorenzo Escobal, Founder of Inception Automotive Detailing

Lorenzo Escobal, Founder of Inception Automotive Detailing


I started the business primarily because I couldn't get a job elsewhere. Yes, that's right. I tried many times seeking for part-time work during school to make some income. I am sure you hear the same story all the time from college and university students. Never in the world could I imagine that I ended up becoming an entrepreneur! It was the last thing I would ever think of; but you can say that it's meant to be. I always have a passion in cars and when I thought of starting a business, it would be in this industry for sure. I had no clue what I was getting into.

In addition to starting the business on the side while I was in school, I also served just over 4 years with the Canadian Armed Forces in the Army as a reserve Field Artillery Soldier for the 7th Toronto Royal Canadian Artillery Regiment from 2009 - 2013.

I spoke my story on CBC Radio One Metro Morning when I was invited to share my experience and feature the company with Matt Galloway over the radio.

I was also featured on a local magazine in Mississauga called the "Neighbors of Mississauga Road" sharing the same story. The magazine article can be found here.

It wasn't easy at all running a business. There are a lot of pitfalls and challenges I faced, but that is part of the learning experience to grow and become the best in what I do. I wouldn't be where I am now if it wasn't for my loyal clients who supported me all the way. I met and associated myself with many celebrities and corporations. Inception Automotive Detailing is focused on serving others and our success is dependent on your success - which is the happiness of experiencing the "new car driving experience".

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Many of my clients commented on my work ethic, attention to detail, professionalism, kindness, understanding and the list goes on and on. I haven't heard any negative comments about my work. Word spread out about me like wildfire and I was referred to "Lorenzo the Car Detailing Guy", and I will always be grateful.

I still hold the same standards to this day and if not, raising the bar every time. I am a continuous learner and I always look for ways in which I can deliver a better experience. A lot of my clients tell me everything is good already but there is always something I can find to improve things in my company.

As a result of my dedication and hard-work in serving my clients, I have been very fortunate and blessed that I have been featured in many media outlets not only on CBC Radio as mentioned above but also won the 2014 Readers' Choice Silver Award for the Mississauga Business Times, a prominent local business paper in the City of Mississauga, Top Gear Magazine Philippines and the University of Ontario Institute of Technology.

As of November 2015, Google Search has listed us as the #1 Exotic Car Detailing company in Canada. Go to Google and type "Exotic Car Detailing Canada" to see it yourself!

While I could have rested on the laurels already but I didn't want to stop. I eventually built a team who share the same vision and we work very hard. In 2017, we were awarded the Consumers' Choice Award for the best auto detailing business in the Toronto Central and York Region. In 2018, not only we were awarded again for the same regions but also earned the Halton Region.

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With the continuous push to increase our standards of workmanship, we received international recognition in countries such as the United States of America and South Africa. In early 2018, Inception Automotive Detailing was featured on Fast Company Magazine and Entrepreneur Magazine in the South African Edition. 

To date, we have served clients ranging from individuals to large corporations. I realize to this day that there is always one person who can truly make a difference to somebody and to the automotive detailing industry.

Thanks again for reading my story, I look forward to working with you in the near future.

Yours Sincerely,

Lorenzo Escobal